AVP, Digital & Social Media

Job Overview

First Abu Dhabi Bank (FAB) is seeking an Assistant Vice President (AVP), Digital & Social Media to join their dynamic team in Abu Dhabi, UAE. In this key role, you will be instrumental in shaping and executing the bank's digital and social media strategies to enhance brand presence and engage with a wider audience.

Company Overview

First Abu Dhabi Bank (FAB) is the UAE's largest bank and one of the world’s largest and safest financial institutions. Headquartered in Abu Dhabi, FAB offers a wide range of innovative financial products and services, dedicated to creating value for its customers, shareholders, and communities across its global network.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Not specified / Relevant experience is prioritized
• Experience: Mid-level / 5+ years of experience

Key Responsibilities

• Develop and implement comprehensive digital and social media strategies aligned with business objectives.
• Manage, monitor, and optimize all social media channels, campaigns, and content initiatives.
• Analyze digital performance metrics, provide insights, and recommend improvements for ROI.
• Ensure brand consistency and compliance across all digital platforms.
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Collaborate with cross-functional teams to integrate digital strategies effectively.

Requirements

• Demonstrable experience in digital marketing and social media management, preferably in the financial sector.
• Strong understanding of current digital marketing landscape, trends, and best practices.
• Excellent written and verbal communication skills, with a keen eye for engaging content.
• Analytical mindset with proficiency in using digital analytics and reporting tools.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Proven leadership qualities and experience in guiding marketing initiatives.

Benefits

• Competitive salary and a comprehensive benefits package.
• Opportunity to work with a leading global financial institution in the UAE.
• Significant professional development and career growth opportunities.
• A dynamic, innovative, and supportive work environment.
• Exposure to cutting-edge digital marketing technologies and strategies.
• Be part of a team driving digital transformation in the banking sector.