Assistant Brand Manager

Job Overview

Discovered MENA, a fast-growing digital fashion platform in the GCC, is seeking a creative and hands-on Assistant Brand Manager to shape brand positioning, drive campaigns, and elevate the customer experience across all channels. This role offers the opportunity to own real brand impact in a start-up style environment.

Company Overview

Discovered MENA is a digital fashion platform operating in the GCC region, specializing in online and mail-order retail and internet marketplace platforms. The company focuses on delivering a unique customer experience in the fashion e-commerce sector.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 5+ years

Key Responsibilities

• Execute brand strategy across the GCC market.
• Lead digital & offline brand campaigns (social, email, paid, influencers).
• Build compelling content with designers, photographers & video teams.
• Strengthen e-commerce storytelling across product pages, UX, and site content.
• Analyze consumer insights and market trends to refine brand positioning.
• Drive community engagement through UGC, influencer activity & creative concepts.

Requirements

• 5+ years in brand management, marketing, or e-commerce (fashion preferred).
• Strong understanding of digital trends & e-commerce platforms.
• A genuinely creative mindset with the ability to execute.
• Analytical thinker who’s comfortable with data-driven decisions.
• Strong communication and collaboration skills.
• Passion for fashion and the evolving online retail landscape.

Benefits

• Opportunity to shape brand strategy in a fast-growing company.
• Creative-led work environment.
• Full-time position in Dubai.
• Collaborate with diverse teams including buying, planning, and marketing.
• Manage budgets and track performance KPIs.
• Work in the fashion e-commerce sector.